LaingBranding, Art Direction, Advertising, Print & Digital
an exercise in premium positioning
Our relationship with Laing is an exercise in brand building to support the aspirations and ambitions of this premium jeweller.
From the outset, we established two distinct facets to the brand; on the one hand, the respected, traditional jeweller; and on the other, an accent of cheeky, sexy and quirky. This thinking has been applied to all brand touch-points.
If it doesn't have a bit of cheeky, sexy and quirky it doesn't see the light of day.