Argento & Bourbon
Brand Identity & Art Direction
a luxury identity for luxury shoes
Wolffe was commissioned to create a brand identity and brand 'kit' that would reflect the premium positioning of Argento & Bourbon. Only 150 pairs of each model are made, and how many shoe makers go to the trouble of making slippers to put your shoes in?
Classy gentlemen want to wear a classy badge.
The Argento & Bourbon crown was established, a shortened A&B version of the logo, a distinctive accent pink and crown patterns complete the brand asset. Beyond graphic elements, the team at A&B deliver a tone of voice in words and images that has established A&B as THE gentlemen's product of choice in Colombia and beyond.
