The Problem: How can Edinburgh’s oldest and most prestigious jeweller dust off the negative perceptions of the past and reflect a more modern facet of luxury retail.
Our Solution: Starting with a brand identity overhaul, we wanted to strengthen and craft a modern classic logo. We spotted an old receipt in a frame on the back stairway to the famous H+I work-shops, the lettering from that informed the revised logotype and H&I mark. That was just the start of a brand building journey from dusty unwelcoming shop to a bright, warm welcoming experience.