The Problem: Robert Graham have been selling cigars and whiskies since 1874. Under new ownership, the business needed to re-brand and appeal to a broader audience.
Our Solution: As part of our early exploration, we discovered that Robert Graham was the Treasurer of Glasgow City Council in the 1840's. That insight, exploring cigar bands, and with illustrated details reflecting both distilling and smoking, the new identity has supported the repositioning of the business as a premium retailer. Applied to cigar and whisky packaging, a new website, as well as 4 retail units across the UK, the business has seen a significant turn-around in fortunes. Slainte!