Belmond
Advertising, Print, Digital
the brief
We were asked to establish a creative direction for the Belmond Summer Campaign. The solution needed to reflect the contemporary nostalgia positioning of the Belmond brand, and to encourage engagement across all digital platforms.
We wanted to give a feel for the golden age of travel, harking back to a bygone era.
Working with the theme Dive into Belmond, we decided to work with illustrator Mads Berg who created a set of images that reflect each style of pool; plunge pools, pools with views, garden pools, and pools on boats. Images were commissioned to have a nod to art deco yet feel contemporary and needed to sit alongside photography of actual pools on Belmond properties.
