Our Forte

Campaign, Digital & Advertising

revealing hidden gems

Rocco Forte Hotels are a family of highly individual luxury hotels and resorts, each with a unique sense of style inspired by their location.

We were briefed to establish a repositioning campaign for the group, and the idea of OurForte was born. We wanted to reflect that the group is the only international luxury hotel group with the family name still in the business; we needed to work with that.

Key to the campaign was working with each property to establish the places that only the local RF team could get guests access to. We needed to see the places and meet the people. 

The result is a campaign that crosses print and digital media and has supported the positioning of RF on an international stage.