We were appointed to rebrand and reposition Laing and apply the same thinking to their Parkhouse brand.
As a traditional family jeweller with all the brand cues of trust, reliability and quality, we wanted to add an element of cheeky, sexy and quirky.
The re-drawn logotype, lizard skin backgrounds and fashion inspired advertising photography has repositioned the business as a more confident premium brand.
Laing Repositioning
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Portfolio
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Laing Repositioning
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The Saltire Society
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Spinouts
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Solamante
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Bruichladdich #laddify
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Scottish Legal Awards 2013
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World Whisky Day™
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Speirs & Jeffrey
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The Balmoral Hotel
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Tennis Scotland
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Cork & Cask
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Selkirk Arms Hotel
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Red Sky Management
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Tales of Turnberry Campaign
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Nobu London
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Bill McLaren Foundation
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LVMH for Glenmorangie
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Edward Sahakian Cigar Bar
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Royal Edinburgh Military Tattoo
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Royal & Awesome
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Glyde
