The Problem: How do you re-brand a distillery that has languished over the years producing spirit for blended whiskies?
Our Solution: Our desire to understand the name, the place and the ambition of the new owners took us to hillsides around the distillery. The meaning of GlenAllachie, “valley of the rocks”, became the key idea that drove the re-brand for this multi award-winning whisky producer. A piece of letter-cutting in stone was commissioned and the GlenAllachie brand was re-born.
