The Problem: How could we help project Luxon as a global player?
Our Solution: We have kick started a full brand transformation which has looked at the brand identity, positioning strategy and narrative. The identity reflects Luxon's independent mind-set and forward-thinking capabilities. The X mark is the central focal point of the logotype. It is versatile, flexible, and a collective. Its composition shows the essence of the brand, which is progressive and a guiding force. The "Guiding tomorrow" claim communicates the vision of the brand, a claim that reinforces Luxon's unique qualities in the mind of the public.
Juan Roldan, Founder of Luxon