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Strategy
Branding a hotel group in the Scottish Highlands
Highland Coast Hotels
An icon on Edinburgh's skyline
The Balmoral Hotel
Create a brand from the Valley of the Rocks
GlenAllachie
Rebranding a global consulting group
Luxon
Breaking into the health market in the USA
Relaymed
Finest cigars and malt whiskies since 1874
Robert Graham
An exercise in premium positioning
Laings
